• Karl Andre

The Benefits of Professional Product Photography

If you have a range of products for sale, you need to do everything you can to grab the attention of your target audience. Marketing activity can take multiple forms, including printed materials like catalogues and brochures, as well as digital methods such as email campaigns, social media posts, pay-per-click ads and of course your online store.

What all of these have in common is a dependence on the highest quality of product photography, as this will attract the eye and encourage idle scrolling to transform into active interest.

What we do

As trusted product photographers in Hull and East Yorkshire, we’ve captured everything from watches and jewellery, to clothing, pharmaceuticals, packaging, and innovations across multiple sectors. Read on to discover the benefits that product photography will bring to your marketing, sales and brand identity.

Stand out from the crowd

There are multiple ways that potential customers can find your brand online. They may specifically search for your business on Google or try a broader term that will bring up your listing amongst others. Maybe they’ll come across your accounts on social media, sign up to your e-newsletter or spot a piece of advertorial in an online newspaper or magazine. Either way, you need to know that the first thing they see is a selection of striking images that engage their curiosity.

Dull and poorly framed photography with bad lighting will never do your product range justice. An ugly or boring image will usually lead to the viewer heading elsewhere, so you have to prevent your competitors from gaining web traffic that’s rightfully yours.

Strengthen brand identity

Your offering could be stylish clothing, delicious food and drinks, or highly technical pieces of machinery. Whilst these are very different types of products, attractive photography plays a leading role in helping the viewer to understand them better and further explore their features.

Rather than having a single image per product, a range of shots enables the visitor to see the bigger picture as well as close-up details. By creating a portfolio of images, you’re investing in the customer experience and simultaneously showing how proud you are of your creations. This helps to build trust in the brand from a very early stage.

Increase conversion

This is the one we’re sure you want to hear about the most. Gaining views, likes and comments is great, but what you really need is to increase your sales. It’s easy for us to say that eye-catching product photography will help you to sell more items (because it’s true), but you don’t have to just take our word for it. Think about when you’re buying items yourself, whether it’s an online grocery list, a high-end luxury product or something for your business – the product photography always help you to make a decision, plus chances are you’ve made a few impulse purchases simply because you spotted an image that couldn’t be ignored.

Investing in product photography always pays off, as it’s highly likely to convert casual browsing into a transaction. The more widely you use these images, the more enquiries and sales you’ll achieve. It really is that simple, as it’s the age-old case of people buying with their eyes.

Book a product photography shoot

We have a professional studio in East Yorkshire and can also carry out product photography at your premises. To find out more, give us a call on 01482 354153 or fill in our contact form.


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